All advertising for the college, its events and programs must be coordinated through the Marketing Coordinator in order for all communication to remain consistent.

 

The College Relations Department coordinates photography of students and staff. Please call College Relations in advance to ensure that photos will be taken. Digital and print photos are the property of the college and are housed in the College Relations Department. Photo releases are required prior to publication.

- If College Relations is producing art internally or through or taking photos for you, allow extra time to produce them.

- We have access to an extensive supply of clip art and stock photos. College Relations staff will help you select appropriate artwork. 

- If you are providing the art and/or photos, bring them with the text and other instructions so that they can be more easily incorporated with the design.

- Publications produced by College Relations will include the appropriate college logo.

 

Campus News is a weekly online publication edited by the Executive Assistant to the Dean in collaboration with the College Relations Department. Its purpose is to inform the stakeholders of campus opportunities, schedules of events, policy information, new faculty and staff and achievements of the college. Information is encouraged and welcomed from faculty, staff, administration, students and trustees about promotions, presentations, awards, honors, publications, etc.

 

Templates for presentations that complement the current design for the college’s collateral print pieces are available from the Department of College Relations and Advancement. 

 

- The Marketing Coordinator will help you decide your best options for printing, color, cost and mailing.

- Camera-ready work will be produced, and proof copy will be available. Allow approximately eight working days for production, plus five to 10 days for printing. Extent of publication and revisions will impact production time frame.

- Make sure you go over your timeline carefully with College Relations in order to know if your job is feasible for on-campus production in the time allotted.

- The Marketing Coordinator will organize off- campus printing. Specifications will be discussed and appropriate vendors contacted in a competitive bidding process. Once vendor and cost have been determined, a requisition should be initiated by the department following college procedures.

 

Brochures, booklets, pamphlets and other promotional materials intended for public distribution, in whatever form or reproduction, shall not be authorized as an official publication of the college unless they have been routed and approved by the appropriate Division Chair and the College Relations and Advancement Department. Once copy has been formalized, College Relations staff will be available for assistance on text, design, layout, use of college logo and photography.

Before submitting copy for publication, check it thoroughly for spelling, grammar and punctuation errors. Although College Relations will proof your copy, you are ultimately responsible for the accuracy of your publication. When you sign off on your project, you are saying it is approved and ready for production. It can be very expensive to correct errors in later stages of production, so make sure you proofread carefully. Have multiple people review the piece, the more eyes the better.

 

Letterhead and Envelopes
All College stationery and envelopes follow the approved College standards as outlined in this guide. The College Relations Department designs and sets print specifications.

- Please order all letterhead and envelopes through the Print Center.

- The typeface for all letterhead address information is Stone Informal. It matches the logo typeface. If that face is not available, any modern Roman typeface such as Times New Roman will work well.

- Color stationery is designed for formal correspondence, mostly to external audiences. Since it is a more expensive option, it is not advised for internal communications or for those messages which are likely to be copied or faxed. Please use the envelopes that coordinate with the stationary, both color and black/white envelopes are available.

- Pre-printed envelopes with the college’s bulk mail permit stamp are sometimes available through the Print Center. If unavailable, they may be ordered through College Relations.

- Digital letterhead banners in both color and black and white are available for your use. To open the letterhead template files, first open MS Word and then click File/Open and select the Common/Logos & Letterhead folder.


Large Envelopes and Labels

- Large catalog or manila envelopes are available on order through the Print Center.

- Mailing labels with the college’s logo and return address are available on rolls and sheets in the Mailing Room.

- Return address labels are available on order from the Printing Center.

Business Cards

- All business cards are to be pre-printed cards with the appropriate logo designed and ordered by the College Relations Department.

- Personalized business cards are ordered through the department administrative assistants and the cost of imprinting charged to the appropriate program budget.