Business Management (BUS)

BUS 106 INTRODUCTION TO BUSINESS
Credits: 3
Term: (F,S)

This course provides an overview of business from a broad perspective. Topics covered include business ownership, free enterprise, management, human resources, marketing, finance, and accounting and data systems.

BUS 220 SALES
Credits: 3
Term: (F 2009 based on sufficient demand)

Sales is a course designed to develop students’ knowledge of sales practices and procedures and to develop skills in personal persuasion. Topics covered include selling psychology, prospecting, customer relations, approaches, presentation methods, handling objections, and closing techniques.

BUS 230 MANAGEMENT
Credits: 3
Term: (F,S)
Prerequisite: BUS 106

This course is a study of basic management and organizational principles of business firms. Emphasis is on effectively working through others to achieve objectives. This is done by exploring planning, decision making, organizing, leading, staffing, controlling, EEOC requirements, appraising performance, handling disciplinary problems, and stress and time management.

BUS 235 MARKETING
Credits: 3
Term: (F,S)
Prerequisite: BUS 106

This course is designed to develop students’ knowledge of marketing terminology and strategies. Subject areas covered include product development, the marketing concept, consumer behavior, research, pricing, channels of distribution, and promotion.

BUS 240 ADVERTISING
Credits: 3
Term: (S)
Prerequisite: BUS 106

This course is designed to acquaint students with the fundamentals and terminology of advertising. Topics covered are the role of advertising, demographic segmentation, advertising psychology, advertising strategies, media strengths and weaknesses, layout and design, and careers in advertising. Class participants will develop their own advertisements using a variety of media.

BUS 249 GLOBAL MARKETING
Credits: 3
Term: (F)

This course will explore the historical and current perspective of international trade focusing on structures, strengths and weaknesses, marketing environment and regulation, currency issues, and factors affecting success and failure in international marketing.

BUS 255 LEGAL ENVIRONMENT
Credits: 3
Term: (F)
Prerequisite: BUS 106

This course is designed to increase students’ level of awareness of law in the business environment. Topics covered include contract law, sales contracts, agency and employer/employee relationships, torts, securities regulations, antitrust law, and product liability.

BUS 260 ENTREPRENEURSHIP
Credits: 3
Term: (S)
Prerequisite: BUS 106, BUS 230, BUS 235, ACCT 221 or Instructor consent.
Co requisite: ENGL 228

This course guides students through the development of a business plan, concentrating on market and industry analysis, competitive analysis, site selection, cash flow analysis, marketing, finance, and management. Students will develop a competition quality business plan for a company of their choice. Students should register for both ENGL 228 and BUS 260 in their final semester. On-campus offering of ENGL 228 is recommended for Entrepreneurship students.